Oil Sands

Please scroll to the bottom of this page and look at the bottom left corner. Go on – I’ll wait.

Did you see it?

‘Alberta.’

For the first time, our province and all of us who live here have an identity that’s different than the Government of Alberta’s. And that’s important, because it’s
open for us all to use. And shape.

When I say ‘shape,’ I’m talking about everything ‘Alberta’ stands for. And you do have that opportunity to shape it, because you are Alberta’s brand. To be sure we’re talking the same talk, when I say ‘brand,’ I mean the stuff we have to offer the world – including Albertan products and Albertan ideas and Albertan services and Albertans, too – and the promise of what others can expect from them.

The ‘Alberta’ identity helps us with this. When we use it to promote the province, we’re helping people to recall their experiences of Alberta. People, that is, who need to make decisions about our province: to visit. To live here. Work here. Start businesses. Create jobs. Buy our things. Enjoy our art.

I think – I hope – this desire to not just present our province in the best possible way, but to make it a place that inspires people is one we all share. We can all make that happen.

And that’s just what’s happening. Albertans have been signing up as ambassadors to use the provincial identity as part of their communications and to help build recognition of Alberta. The Edmonton Rush Lacrosse Club has recently signed up as an ambassador and just launched the new jersey (shown above – photo courtesy Edmonton Rush Lacrosse Club) for the team’s away games. Every time they’re on the field, they’re representing you and me and the spirit to achieve.

How will you make your mark on our province?

Click here to read the full Edmonton Rush news release about their new third jerseys.

       - Olga Guthrie, Public Affairs Bureau